Coffee Is My Copilot

Wearing designer clothing was not done in our household whilst I was growing up, but then with five children, my parents probably did not have sufficient money to encourage us to think of wearing designer clothing. That has stayed with me and I do not think about wearing designer clothing even now that I can afford them.

However, nowadays, most children seem to be conscious of designer clothing. This probably shows the power of marketing and the fact that modern advertisers are more ruthless in targeting children than there antecedents in the Fifties and Sixties were.

The difficulty with children wanting to wear designer clothing though is that they do not understand why they should wear a particular item, they just see the adverts and the fact that their idols and friends are wearing them.

There is a good argument for wearing designer clothing but copying is not one of them. Neither is having been persuaded to by advertisers and friends. The single good reason for preferring designer clothing is because you like a designer’s style and theme. Most designers have a particular style although this can be modified from year to year.

A lot of designers splatter their names all around their clothes, which ruins them for me. However, all clothing designers like to have their name or logo in a prominent position. They do this for two reasons: firstly to advertise because otherwise their clothing is not distinctive enough ( a Lacrosse sweater without the crocodile is unrecognizable); and secondly, so that the wearer can show off the fact that they are wearing designer clothing.

Often clothing designers will branch out into other regions of designer wear. For instance, Gucci endorse shoes, sunglasses and wrist watches. Gucci is hoping that if you like their shoes you will also want their sunglasses and wrist watches as well. In fact, this tactic works well. Wearers of designer clothing build up a relationship with the designers that they like and are more likely to trust that brand.

The difficulty for most people is the cost. Designer clothing is a lot more costly than regular clothing and that is how it is meant to be, because part of the rationale for wearing designer clothing is snob value – to set yourself apart from the herd. This allows clothing designers to earn vast profits which opens up another difficulty – counterfeiting.

Where there is a opportunity of big profits you will find counterfeits, imitations or duds.If you are inexperienced at recognizing designer clothing, you could easily become sucked into spending a lot of money on counterfeit items. Frequently it is not the clothing itself that is copied, although that is done as well, but the accessories are copied a great deal.

I have no statistics, but I would not be surprised if there are ten times as many counterfeit Gucci sunglasses in the world as real ones. So be cautious, especially if you do not have sight of what you are purchasing, as in the case of the Net and be wary of market stalls and back street bulk traders.

Owen Jones, the writer of this piece, writes on a variety of subjects, but is now concerned with the jean jacket. If you would like to know more, please visit our website at Mens Overcoats For Sale.

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